For every edit type

Talking to the Camera

Added Jul 18, 2026

• Frame yourself with headroom — eyes roughly a third of the way from the top of the frame.
• Film in landscape, with the phone at eye level rather than looking down at a lower phone.
• Find a quiet space — background noise is one of the most common quality issues we see.
• Look at the lens, not the screen preview.
• Do a few short takes rather than one long one — it's easier for the editor to pick the best line.
• Value Cut ($35): one continuous take is all we need — we clean up the jump cuts and pacing. No voiceover or b-roll at this tier, 45 seconds max.
• Branded Cut: leave a few seconds of silence at the very start — that's where your logo intro gets placed.
• Premium Cut: film 10-15 seconds of extra b-roll (the street, the shopfront, the development) for your voiceover to play over.
• Custom Cut: mix it up — a piece to camera, a segment out in the neighborhood, and a closing line can all go in one edit if you tell us the order you want them in.