For Agent Content

Writing a Hook That Stops the Scroll

Added Jul 18, 2026

• Say the most interesting thing first. Not "hi guys, welcome back" — lead with the point.
• Name the place or the number in your first sentence: "three new builds just went up on Mill Street."
• A question works if it's specific — "why is this street cheaper than the one behind it?" beats "thinking of moving?"
• Don't tease the payoff too long. Deliver something useful in the first 10 seconds or people leave.
• Film the hook last, once you know what the video actually turned out to be about.